Eyebrow-based businesses growing beauty trend

While women can go to a lot of places for an eyebrow wax, Kolodziejski says, Chella sells brow makeovers, a concept especially appealing to baby boomers beset with thinning brows. It might seem a little high-brow for a former football player, but ex-Steelers tight end Chris Kolodziejski knew a good business opportunity when he eyed it. Now 53 and living in California, Kolodziejski is scoring big with eyebrow couture, one... His company, Chella, is in 200 locations in the United States and abroad, he says, and is part of a growing number of brow services and products being marketed in shops, salons and mall-based “brow bars. Kolodziejski got into the brow business four years ago when he already was manufacturing a line of anti-aging cosmetics and skin-care products.

15 Common Eyebrow Mistakes You're Probably Making

  1. There are endless products out there to help you achieve gorgeous brows, like stencils, dual-ended pencils and pomades, and if that wasn't enough, I've added one more totally unexpected product to that lineup after catching our Senior Style Editor Kate
  2. If you have brown hair, you don't necessarily want to use a brown eyebrow pencil. Hibba Kapil, brow expert and founder of Hibba NYC says, "Buy a brow product that's a shade or two lighter than your actual hair color." It looks more natural and less
  3. But the super-smart bit is the stencil selection, there are three eyebrow cut-out shapes – simply put over your brows, stencil the outline, pluck anything outside the line and fill in any gaps inside. Add powder to increase definition, wax to set hairs